Hopman & Associados Market Research started operating June 2001 and specializes in the quantitative and qualitative market research areas of Agriculture, Animal Health, Pharmaceuticals ( Rx and OTC) and Business to Business.
Hopman & Associados employs a highly specialized team with broad experience in the previously mentioned business areas, with proven ability to develop all specific phases of market research projects (sampling, planning, guide line, recruiting, questionnaire design, data analysis and presentation/delivery of the results) delivering in compliance with the client's objectives.
Research projects may be carried out either through focus groups, in-depths, face to face or telephone interviews. For telephone interviews we maintain a large database encompassing several segments such as: farmers (by crop or herd), agronomists, veterinarians, physicians (per speciality), hospitals and distribution channels (dealers and distributors).
Along time, we have built consistent experience in project development, involving: Usage & Attitudes, Concept, Product, Packaging and Advertising Tests, Service Evaluation, Consumer Satisfaction, Image Studies, Market Segmentation, Pricing and others.
Whenever suitable, our studies include statistical tools such as: Multivariate Analysis (factor, cluster and discriminant analysis), Significance Tests (ranking, comparison and preference measuring), Categorical Data Analysis (perceptual map, chaid), Conjoint Analysis (discrete choice, price elasticity) and Regression Analysis.